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Science promotes the Barcelona brand

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La Vanguardia devotes an extensive report to the inclusion of scientific centres, among them IRB Barcelona, in the organization Barcelona Global. Drawing attention to the contribution of these centres to strengthening the Barcelona Brand and how they can benefit from this relationship to gain in competitiveness, the article has arisen as a result of the tour around research institutes organized by Barcelona Global with the aim to build close links between the business sector and scientists. In the article, Joan J Guinovart, IRB Barcelona director, states that "if businessmen are aware of the value of our research, we could more easily transfer the knowledge that we generate to the business sector".

Read the article in La Vanguardia (PDF in Catalan, PDF in Spanish)

Link to La Vanguardia

About IRB Barcelona

The Institute for Research in Biomedicine (IRB Barcelona) pursues a society free of disease. To this end, it conducts multidisciplinary research of excellence to cure cancer and other diseases linked to ageing. It establishes technology transfer agreements with the pharmaceutical industry and major hospitals to bring research results closer to society, and organises a range of science outreach activities to engage the public in an open dialogue. IRB Barcelona is an international centre that hosts 400 researchers and more than 30 nationalities. Recognised as a Severo Ochoa Centre of Excellence since 2011, IRB Barcelona is a CERCA centre and member of the Barcelona Institute of Science and Technology (BIST).