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2015 Prisma prize for best video for "doing away with the stereotypes of scientists, and for its originality and bravery" according to the jury
The IRB Barcelona's video “Scientists dance for cancer, Alzheimer and diabetes research” has won the 2015 Prisma Prize in the category of best video. The awards are an initiative of the Coruña Science Museums, organized by the A Coruña city hall, to promote scientific culture. They are considered among the most prestigious prizes of their kind in Spain.
The video of the dancing scientists, launched on YouTube in 2014, has received more than one million visits (800,000 in the first 4 days) and has been covered more than 200 times in the media. The jury awarded the honour for the success of the video in "showing science while doing away with the stereotypes that society has of scientists, for its originality and courage, which allowed the video to go viral and have an impact on society and the media."
This is the third award IRB Barcelona's initiative has received, following two prizes in September from the Spanish Association of Fundraising.
About IRB Barcelona
The Institute for Research in Biomedicine (IRB Barcelona) pursues a society free of disease. To this end, it conducts multidisciplinary research of excellence to cure cancer and other diseases linked to ageing. It establishes technology transfer agreements with the pharmaceutical industry and major hospitals to bring research results closer to society, and organises a range of science outreach activities to engage the public in an open dialogue. IRB Barcelona is an international centre that hosts 400 researchers and more than 30 nationalities. Recognised as a Severo Ochoa Centre of Excellence since 2011, IRB Barcelona is a CERCA centre and member of the Barcelona Institute of Science and Technology (BIST).
